EU Info Centre, Belgrade, 13. October 2016
Media Education Centre is in the implementation of the “Building Trust in Media in SEE and Turkey” (EC-UNESCO funded project). As part of activities is Conference “Media and Information Literacy as a Tool to Build Trust in the Media” was held in Belgrade 13th of October 2016 in the EU Info Centre.
Ministry of Culture and Information recognized importance of this issue 2010 when started IPA project about empowerment of the freedom in media. In the period 2013-2016 it was many activities and campaigns with the media literacy in the focus. The basic document is from 2011: Strategy of the Development of the Public Information System in Republic of Serbia with chapter about strategic principle of the development of Media Literacy. Thanks to this documents we have Media Literacy in the Law about Public Information and Media, Law about Public Media, Law about Elementary Education and Law about Adult Education. It is very important all activities empower skills and knowledge of all citizens in field of media literacy, especially having in mind that all participants in the convergent media space have to understand contexts, messages and content of the media they produce and consume and it is very important responsible relationship between participants in the media environment.
It’s not hard to conclude that the young, of all ages today, are able to access unimaginable choice of content, thanks to the internet. This brings us to the new question: are the media and information literacy (MIL) levels, in current form that can be described as superficial, sufficient for the young people in order to enable them to cope with contents that are being offered.
Not everyone wants to see photos or footage made by mobile phones or to participate in the online life via social networks. Being the users of such media content, they are not sufficiently equipped to tell important from unimportant among the offered things: they are also unaware that they can and should put just a little effort to develop the skills that are needed in such sense. This is why I believe that there is place and space for the MIL among the young. This is because they don’t have to be only the passive users of media content: to much larger extent, they can become creators, active participants in invasion of media space – either in the ways they are interested in or in the ways they want to.
Ivana Jelaca, representative of the Media Diversity Institute Western Balkans: Our strategic focus is promotion of the Media and Information Literacy with young people from different social groups like a primary target group. MIL is wide space and MID WB has three focus activities: development of the Critical Understanding of the Media Content, skills in the search for information and building capacity of the young people to become producers of the Media Content. Especially is important to fighting against speech of hate and MID WB developed project with goal to empower sens of young generation about hate speech and to create anti-narratives to Speech of Hate. Ivana remember us that even we think that young generation is very sensible, we have research that adult population also don’t have enough critical capacity in connection with media. She underline that media and information literacy has same importance in the programs for schools but also in education for all age groups.