Media Education Centre

The Media Education Centre was founded on the 21st of December 2001 as a non-profit civil society organization. We promote active citizenship today increasingly reliant on media literacy skills. By empowering people as responsible media users we are working towards the goal of a healthy, democratic, more cohesive society. Our permanent goal is to promote the role of the Media, Digital, Visual, Social, Health, Peace, Economic, and Information Literacy in the transition to sustainable ways of living and a global society founded on a shared ethical framework that includes respect and care for the community of life, new media-digital-augmented pedagogy, ecological integrity, universal human rights, health equity, respect for art and cultural diversity, economic justice, democracy, and a culture of peace. And to use Media and Information Literacy as a basic and extremely important tool in all our activities. 

Today, the Media Education Centre has five departments – laboratories (Media Laboratory, Digital Laboratory, Peace Laboratory, Health Laboratory, and Economic Laboratory) and every Laboratory has an Advising Council composed of experts in Media and Information Literacy, Digital, Virtual, AI and Augmented Reality, Peace Building, Health, and Economy. here is a short description of our main activities in five Laboratories.

Finally: the Media Education Centre has the Advising status in the UN Economic and Social Council which is at the heart of the United Nations system to advance the three dimensions of sustainable development – economic, social, and environmental. It is the central platform for fostering debate and innovative thinking, forging consensus on ways forward, and coordinating efforts to achieve internationally agreed goals. It is also responsible for the follow-up to major UN conferences and summits. The UN Charter established ECOSOC in 1945 as one of the six main organs of the United Nations. Now it is an extensive network of more than 6000 Organizations from all UN countries. 

The Media Education Centre promotes:

  • Cosmopolitanism, transformation, proactive community membership, and the credo that people can bring about change
  • Self-respect, respect for others, self-confidence, sense of identity, solidarity, and respect for human life
  • Collaboration, participation, responsibility, inclusivity, equality, sharing, teamwork, dialogue and open-mindedness
  • Universal human rights, women’s rights, children’s rights, labor rights, rights of people with disabilities, and rights of indigenous people
  • Sustainability, social responsibility, environmental responsibility, concern for the environment and preservation of the planet
  • Democratic and non-hierarchical dealing with complexity, contradiction, uncertainty, peaceful, non-violent, and committed to social justice and equity
  • Pluralism, non-discrimination, visionary attitudes, and understanding of the interconnectedness
  • Awareness, openness, tolerance, creativity, empathy, optimism, spirituality, and understanding of the world.

The Media Education Centre is the headquarters for the World Summit on Media for Youth, Media Laboratory, Danube for Peace, and Danube and Balkans PLUS International Traveling Festival. MEC is also in the Presidency of the Unity in Diversity-World Civil Society, Champion Member, and HQ of the “Unity in Diversity Balkans-Danube Region-South East Europe”.

MEC is a member or partner with the United Nations Alliance for Civilization, United Nations Plural PLUS Film Festival, CICT/IFTC-UNESCO (Council International for Film, TV and Audio Video Communication of UNESCO), Coordinator of the “Building Trust in Media” and “MIL Clicks in Serbia” EU-UNESCO Projects, River//Cities Platform, International Institute for Peace through Tourism, International Clearinghouse on Children, Youth and Media, EAVI-European Association for Viewers Interests, PIO-Platform for Intercultural Europe, International Cities for Peace, UN EcoSoc, Economic and Social Council is at the heart of the United Nations system and many other international organizations.

Collaboration with Friends and Colleagues is very important for us! Their precious support has enabled us to follow international trends associated with media literacy for children and youth and informal education through multimedia.  By working on projects involving children and youth from all over the world, we have, in turn, contributed towards improving global communication and cooperation.

I am because we are! A person is a person through other persons!