With financial support from the European Union, UNESCO is promoting freedom of expression and press freedom in South East Europe and Turkey. The project, entitled “Building Trust in media in South East Europe and Turkey”, seeks to strengthen freedom of expression, access to information, free, independent and pluralistic media, ensuring that journalists and media are key drivers for democratic, sustainable and peaceful development in the region.
The project is being implemented in Albania, Bosnia and Herzegovina, the Former Yugoslav Republic of Macedonia, Montenegro, Serbia and Turkey, as well as in Kosovo* (administered by the UN Interim Administration Mission in Kosovo in the context of UN Security Council Resolution 1244).
The focus of the project “Building Trust in Media in South East Europe and Turkey” is on improving media accountability mechanisms, media internal governance and information literacy among citizens to strengthen civil society support for the media and demand for quality media.
The project builds on previous cooperation between the European Union and UNESCO. It will benefit from the experiences and lessons learned from the project “Alignment to International Standards in the Media Sector in South East European countries” implemented by UNESCO from 2009 to 2011 and the project “Media Accountability in South East Europe and Turkey”, implemented from 2013 to 2015. Both projects supported the creation and strengthening of voluntary media self-regulation mechanisms such as press councils or news ombudsmen.
Overview of Activities
In line with the guidelines for EU support to media freedom and media integrity in the enlargement countries, the project will seek to build trust and restore confidence in the media in South East Europe and Turkey through activities in 3 areas.
- Supporting efficient and sustainable self-regulation mechanisms and the inclusion of professional standards, freedom of expression and media integrity in the basic education of journalists.
- Improving the internal governance of media organizations through the implementation of internal rules and good practices that recognize human rights and labour standards, as well as improved levels of transparency in ownership, management and administration, and the enforcement of ethical codes within media outlets.
- Increasing public demand for quality media and empowering citizens through media and information literacy.