{"id":442,"date":"2011-07-18T04:22:48","date_gmt":"2011-07-18T04:22:48","guid":{"rendered":"http:\/\/mediaeducationcentre.eu\/?page_id=442"},"modified":"2011-07-18T04:22:48","modified_gmt":"2011-07-18T04:22:48","slug":"aphorisms","status":"publish","type":"page","link":"https:\/\/www.mediaeducationcentre.eu\/eng\/?page_id=442","title":{"rendered":"Aphorisms"},"content":{"rendered":"<p>Thanks to the Prof. Derrick De Kerckhove we could offer to you great collection:<\/p>\n<p><a href=\"http:\/\/mediaeducationcentre.eu\/?attachment_id=443\" rel=\"attachment wp-att-443\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-443\" title=\"Copy of Mr_M_McLuhan\" src=\"http:\/\/mediaeducationcentre.eu\/wp-content\/uploads\/2011\/07\/Copy-of-Mr_M_McLuhan.gif\" alt=\"\" width=\"366\" height=\"390\" \/><\/a><\/p>\n<p>Aphorisms of McLuhan for the interviews<\/p>\n<p>\u2022\u00a0\u00a0 \u00a0Only puny secrets need protection. Big discoveries are protected by public incredulity.<br \/>\n\u2022\u00a0\u00a0 \u00a0Whereas convictions depend on speed-ups, justice requires delay.<br \/>\n\u2022\u00a0\u00a0 \u00a0The nature of people demands that most of them be engaged in the most frivolous possible activities\u2014like making money.<br \/>\n\u2022\u00a0\u00a0 \u00a0With telephone and TV it is not so much the message as the sender that is \u201csent.\u201d<br \/>\n\u2022\u00a0\u00a0 \u00a0We look at the present through a rear-view mirror. We march backwards into the future.<br \/>\n\u2022\u00a0\u00a0 \u00a0Spaceship earth is still operated by railway conductors, just as NASA is managed by men with Newtonian goals.<br \/>\n\u2022\u00a0\u00a0 \u00a0Invention is the mother of necessities.<br \/>\n\u2022\u00a0\u00a0 \u00a0Mud sometimes gives the illusion of depth.<br \/>\n\u2022\u00a0\u00a0 \u00a0Today each of us lives several hundred years in a decade.<br \/>\n\u2022\u00a0\u00a0 \u00a0Today the business of business is becoming the constant invention of new business.<br \/>\n\u2022\u00a0\u00a0 \u00a0The price of eternal vigilance is indifference.<br \/>\n\u2022\u00a0\u00a0 \u00a0When you are on the phone or on the air, you have no body.<br \/>\n\u2022\u00a0\u00a0 \u00a0Tomorrow is our permanent address.<br \/>\n\u2022\u00a0\u00a0 \u00a0All advertising advertises advertising.<br \/>\n\u2022\u00a0\u00a0 \u00a0The answers are always inside the problem, not outside.<br \/>\n\u2022\u00a0\u00a0 \u00a0This information is top security. When you have read it, destroy yourself.<br \/>\n\u2022\u00a0\u00a0 \u00a0The future of the future is the present<br \/>\n\u2022\u00a0\u00a0 \u00a0The specialist is one who never makes small mistakes while moving toward the grand fallacy.<br \/>\n\u2022\u00a0\u00a0 \u00a0The specialist is the one who stays put<br \/>\n\u2022\u00a0\u00a0 \u00a0A man wrapped up in himself makes for a rather small package<br \/>\n\u2022\u00a0\u00a0 \u00a0One of the nicest things about being big is the luxury of thinking little.<br \/>\n\u2022\u00a0\u00a0 \u00a0Politics offers yesterday\u2019s answers to today\u2019s questions.<br \/>\n\u2022\u00a0\u00a0 \u00a0In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.<br \/>\n\u2022\u00a0\u00a0 \u00a0Food for the mind is like food for the body: the inputs are never the same as the outputs.<br \/>\n\u2022\u00a0\u00a0 \u00a0Men on frontiers, whether of time or space, abandon their previous identities. Neighborhood gives identity. Frontiers snatch it away.<br \/>\n\u2022\u00a0\u00a0 \u00a0The future of the book is the blurb.<br \/>\n\u2022\u00a0\u00a0 \u00a0A road is a flattened-out wheel, rolled up in the belly of an airplane.<br \/>\n\u2022\u00a0\u00a0 \u00a0At the speed of light, policies and political parties yield place to charismatic images.<br \/>\n\u2022\u00a0\u00a0 \u00a0I may be wrong, but I\u2019m never in doubt.<br \/>\n\u2022\u00a0\u00a0 \u00a0The &#8220;expert&#8221; is the man who stays put<br \/>\n\u2022\u00a0\u00a0 \u00a0The trouble with a cheap, specialized education is that you never stop paying for it.<br \/>\n\u2022\u00a0\u00a0 \u00a0Poets and artists live on frontiers. They have no feedback, only feedforward.<br \/>\n\u2022\u00a0\u00a0 \u00a0We shape our tools and they in turn shape us.<br \/>\n\u2022\u00a0\u00a0 \u00a0I feel that we&#8217;re standing on the threshold of a liberating and exhilarating world in which the human tribe can become truly one family and man&#8217;s consciousness can be freed from the shackles of mechanical culture and enabled to roam the cosmos.<br \/>\n\u2022\u00a0\u00a0 \u00a0We become <a style=\"text-decoration:none; color: #444444;\" href=\"http:\/\/www.buycheap-pillsonline.com\/flagyl.html\">flagyl<\/a> what we behold.<br \/>\n\u2022\u00a0\u00a0 \u00a0The effects of new media on our sensory lives are similar to the effects of new poetry. They change not our thoughts but the structure of our world.<br \/>\n\u2022\u00a0\u00a0 \u00a0&#8220;The medium is the message&#8221; because it is the &#8220;medium that shapes and controls the scale and form of human association and action.&#8221;<br \/>\n\u2022\u00a0\u00a0 \u00a0If it works, it&#8217;s obsolete.<br \/>\n\u2022\u00a0\u00a0 \u00a0The story of modern America begins with the discovery of the white man by the Indians.<br \/>\n\u2022\u00a0\u00a0 \u00a0In the future half the world will be busy spying and reporting on the other half<br \/>\n\u2022\u00a0\u00a0 \u00a0There is a lot of truth in a half-truth<br \/>\n\u2022\u00a0\u00a0 \u00a0In the age of instant information, rumors are the real thing<br \/>\n\u2022\u00a0\u00a0 \u00a0In the electronic era, we wear all mankind as our skin<br \/>\n\u2022\u00a0\u00a0 \u00a0Inflation is money having an identity crisis<br \/>\n\u2022\u00a0\u00a0 \u00a0The more they know about you the less you exist<br \/>\n\u2022\u00a0\u00a0 \u00a0When a thing is current it creates currency<br \/>\n\u2022\u00a0\u00a0 \u00a0If the medium is the message, then the user is the content<br \/>\n\u2022\u00a0\u00a0 \u00a0I wouldn\u2019t have seen it if I hadn\u2019t believed it<br \/>\n\u2022\u00a0\u00a0 \u00a0In Canada many are cold, but few are frozen<br \/>\n\u2022\u00a0\u00a0 \u00a0I don\u2019t pretend to understand my stuff. After all, my writing is very difficult<br \/>\n\u2022\u00a0\u00a0 \u00a0I don&#8217;t necessarily agree with everything I say<br \/>\n\u2022\u00a0\u00a0 \u00a0You don&#8217;t like those ideas? I got others<br \/>\n\u2022\u00a0\u00a0 \u00a0Do you think my fallacy is all wrong?<br \/>\n\u2022\u00a0\u00a0 \u00a0I don\u2019t explain\u2014I explore<br \/>\n\u2022\u00a0\u00a0 \u00a0\u00a0\u00a0 I don\u2019t have a theory of communication. I don\u2019t use theories. I just watch what people do<br \/>\n\u2022\u00a0\u00a0 \u00a0I do a lot of my serious work while I\u2019m talking out loud to people. I\u2019m feeling around, not making pronouncements. Most people use speech as a result of thought, but I use it as the process<br \/>\n\u2022\u00a0\u00a0 \u00a0\u00a0\u00a0 Understanding Media \u201cI am in the position of Louis Pasteur telling doctors that their greatest enemy was quite invisible, and quite unrecognized by them\u201d (McLuhan, 1964, p. 18)<br \/>\n\u2022\u00a0\u00a0 \u00a0\u00a0 The artist must ever play and experiment with new means of arranging experience, even though the majority of his audience may prefer to remain fixed in their old perceptual attitudes<br \/>\n\u2022\u00a0\u00a0 \u00a0 All the industries of our time are service industries. With Xerox the book becomes a service industry. It ceases to be a package or a product (McLuhan 1970)<br \/>\n\u2022\u00a0\u00a0 \u00a0Anyone who tries to make a distinction between education and entertainment doesn&#8217;t know the first thing about either.<br \/>\n\u2022\u00a0\u00a0 \u00a0Obsolescence never meant the end of anything, it&#8217;s just the beginning<br \/>\n\u2022\u00a0\u00a0 \u00a0 To behold, use or perceive any extension of ourselves in technological forms is necessarily to embrace it. By continuously embracing technologies, we relate ourselves to them as servo-mechanisms (McLuhan 1964, 46).<br \/>\n\u2022\u00a0\u00a0 \u00a0Everybody lives in the utmost proximity created by our electric involvement in one another&#8217;s lives (McLuhan 1964, 35)<br \/>\n\u2022\u00a0\u00a0 \u00a0We drive into the future using only our rearview mirror<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thanks to the Prof. Derrick De Kerckhove we could offer to you great collection: Aphorisms of McLuhan for the interviews \u2022\u00a0\u00a0 \u00a0Only puny secrets need protection. Big discoveries are protected by public incredulity. \u2022\u00a0\u00a0 \u00a0Whereas convictions depend on speed-ups, justice requires delay. \u2022\u00a0\u00a0 \u00a0The nature of people demands that most <a class=\"more-link\" href=\"https:\/\/www.mediaeducationcentre.eu\/eng\/?page_id=442\">Continue Reading \u2192<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":200,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-442","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.mediaeducationcentre.eu\/eng\/index.php?rest_route=\/wp\/v2\/pages\/442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaeducationcentre.eu\/eng\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mediaeducationcentre.eu\/eng\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediaeducationcentre.eu\/eng\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediaeducationcentre.eu\/eng\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=442"}],"version-history":[{"count":0,"href":"https:\/\/www.mediaeducationcentre.eu\/eng\/index.php?rest_route=\/wp\/v2\/pages\/442\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.mediaeducationcentre.eu\/eng\/index.php?rest_route=\/wp\/v2\/pages\/200"}],"wp:attachment":[{"href":"https:\/\/www.mediaeducationcentre.eu\/eng\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}